Tim! Get a grip

The expected announcement of new iPhone models by Apple, has been completely ruined by leaks.

Many of which are probably true and show the exact models that will be announced.

We have seen both internal electronics, screen shots - probably inevitable since beta versions of iOS7 have been widely circulated to help iron out bugs by developers - and worst of all finished products that the public are supposed to be surprised by.

After all that is the centre of Apple marketing, is it not? To bring a new surprise to the market!



In past times Apple has always kept very tight secrets about new developments, but somehow Tim Cook seems to have lost control, or is not exerting enough control, over manufacturers and their employees who have photographed many of the secret developments, both internal circuits, cases and finished products.

Enough to completely ruin the anticipation of the event.

Come on Tim. Get a grip! Get cross!