Saturday, 9 January 2010

Death of CDs, Newspapers, etc

What we’re seeing is the disaggregation of a media form. We don’t buy albums; we buy singles. We don’t buy newspapers or magazines; we aggregate, curate, and link to the best stories we like, bypassing editors’ packaging. We don’t go to bookstores to get the books the system decides to put on the shelves; we buy what we want from iTunes & Amazon. We listen to radio less and listen to our own playlists more (a trend that will only accelerate as we listen to new forms of radio on our phones). Now we will end up picking and choosing TV channels and even shows, diminishing the power network and station programmers’ and cable's hold over us.
At the highest level, what we’re seeing is the death of the mass audience — and the value of distribution — and the advertising model that supported it.

I don’t think advertising is dead. I think it’s dying for mass companies with high cost structures. Advertising will migrate to new media and new forms. News Corp. knows that; every media & CD label company finally does.

So I think we’re seeing News Corp. and Labels milk the dying cash cow. Newspapers aren’t going to grow and will shrivel and sometimes die. The value of local stations is only going to shrink. CD sales are on the way down. So these industries are begging for cash wherever they can get it, including the UK Government.

But that is sheer interference in a perfectly valid market place. We should not approve the UK Digital Bill, we must write and tell our MPs so.

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