Sunday, 29 May 2011

Content contained or delivered

Copyright and the internet



There is an ongoing battle today:

In the past the content industry's aim was to capture value by putting it in containers. TV, Cinemas, Records, Tapes, CDs. These industries are based on creating scarcity, using copyrights held in commercial distributor hands, and exploiting that content's value. Often with very small payment to the creator or artist, but huge profits for themselves.

Today's industry focuses on providing the flow of content. By delivery at live shows, on the internet by purchasing and by streaming media. It opens up the content, and allows it to be delivered directly from creator to audience, cutting out the middle man. There is a downside to the digitisation of content in this way, and that is the infringement of copyright and illegal distribution. But this is another matter...

Let battle ensue



This has naturally caused huge tensions as the old industries try to protect their business model. Even governments have listened to them and got involved. Which is exactly the opposite of what we need them to do, they must grasp and fully support people's desires and the internet as a free, open delivery channel.



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