Friday 27 May 2011

In touch with the facts, TV & iPad

A TV and an iPad



What we need is a way to provide background or factual information while watching a TV program. The idea is simple

- a TV only is no use by itself, no facts, just discussions and opinions


- a TV that accesses the internet on screen is no use (only one screen, TV is a shared experience, no one wants to watch someone else browsing the web)


- So we need two screens, the TV (Communal) and the iPad (Individual)

- The content must be synchronised (the web/iPad content can be updated as the program proceeds)

Advantages



The TV could be released from Advertising Interference, this could be shown on the iPad, maybe tailored to the individuals profile...

The web/IPad interface allows more factual and persuasive data to be presented, and the charts and tables can persist after the TV program has moved on, for user thinking time...

Comments



Web comment is possible, maybe relayed live to the studio and presenter.

Separate twitter-like streams are also possible.

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